Saturday, June 21, 2008

Obviously, I'm a Cat Person

When I was a child, I was fascinated by TV commercials. I would be held in rapt attention during those particular two minutes when only moments before I was completely ignoring the actual program. As I've gotten older, I've become really annoyed by most television advertising. I studied advertising in school, so maybe that's a contributing factor, but I find most ads are ill-conceived and poorly executed. On the rare occasion when I come across a truly excellent commercial I'm disproportionately thrilled, often telling friends and family about it ad nauseam.

One of my least favourite series of ads running on TV right now are for Pedigree Healthy Vitality dog food. They feature a dog alone with the food in an all white room with no sound except the disgusting noises a dog would make while scarfing down dog food. On top of that the sound has obviously been amplified for an even more nauseating effect. Arguably the worst offender features a Jack Russell Terrier gnawing away at a Denta Stix thingee and the audio has been cranked up to such a degree that you can actually hear a hiss! The voice over commentary is patronizing in the extreme and makes me want to effect violence on the ad exec who approved this insult to my intelligence.

Thankfully, television remotes come with a "mute" button.

1 comment:

Mindy said...

You know what commercial I hate? The Tim Horton's hashbrown one.. eat it now vs. eat it later.

I don't get it! Am I stupid? What the hell difference does it make when you eat the stupid thing!!????