Tuesday, November 18, 2008

Have I Mentioned How Much I Hate TV Commercials?

It's time for another rant! This one is courtesy of the marketing geniuses as Chevrolet. Apparently they think the way to attract women car buyers is to pelt them with 4 inch stilettos. I'm sure you've all seen the commercial where a female driver is suddenly startled by a shoe landing on her new Chevrolet Transverse gas-guzzler. She then proceeds to run out into the street along with other shoe-crazy women to collect the manna from heaven.

I perceive many problems with this scenario: 1) It would hurt like hell to be hit in the head by a Manalo Blahnik dropped from 40 000 feet; 2) Last time I checked shoes come in various sizes, styles and colours--the statistical probability that she'll end up with even one matching pair, let alone a pair that fits, is astronomical; 3) I've just purchased a $30 000+ SUV--do you really think I'm going to be okay with the shattered windshield and severely dented hood that will result from footwear hurtling at my vehicle from space?

But all these complaints pale in comparison to the blatant sexism and propagation of negative stereotypes that are at the heart of this ad. This my friends is why North American car manufacturers are in their death thoes--they are so out of touch with their consumers that no bail out package can help them now.

1 comment:

Mindy said...

Did someone say something about shoes? I like shoes.


Would you buy the car if they were pelted with purses from the heavens?... Come on...

Too funny, Stacy... they are out of touch because the industry (much like our country) is run by men! And what the hell do they know? :)